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Cloth-bound books in green, blue, ochre and terracotta

New identity

2021

Art direction & brand identity

Kawakami Ediciones

The project

Kawakami Ediciones is an independent Argentine publisher with a soft spot for forgotten novels: works that never got their moment, and the lesser-known books of well-known authors. It wants to share its discoveries and add variety to Argentine literature.

The brief: a brand warmer and closer than the rest. In its own words, the feeling of finding something precious at your grandmother’s house. Courage, originality, memory, subtlety and generosity, folded into one mark: a crane, an open book and the Japanese ka.

The logo
“The feeling of finding something precious at grandma’s house”
Nostalgia, delicacy, orientalism
The symbol: crane, book and ka
Colour versions
Spines and a bookmark
The K palette
Serif typefaces: Nevada and Goudy
Sans serif typefaces: Bahnschrift and HK Grotesk
Cover of Los heraldos negros, by César Vallejo
Patterns made from the K
Colophon page