RASTRO < Back
The pixel monogram on a violet gradient

New identity

2022

Art direction & brand identity

Innoley

The project

Innoley is Argentina’s first newsletter on law and technology: crypto, personal data, artificial intelligence, the metaverse and whatever comes next. It breaks down rulings, regulations and news for a community of restless readers, the #Innolectores.

The digital revolution is already here, and law can’t stay behind. The identity had to bridge two worlds that rarely meet: the rigour of law and the pace of technology. The result is serious enough to be trusted and quick enough to keep up with the news.

Wordmark colour versions
The wordmark on a desk scene
The monogram in motion, three states
The three gradients
Photography with the monogram frame
Wordmark and image layout
Image style: a reader in a library
Image style: news on the phone
Icon set