The project

A festival inside a medieval wall isn’t designed every day. That was the challenge of Conciertos de la Muralla: turning a historic setting into a brand that feels fresh, current and with a rhythm of its own.

The concert series has been held in Alcalá de Henares for years, but it never had an identity of its own. It was redone every edition, in a rush, without even a logo.

The brand was built from scratch: logo, graphics, posters, large-format banners and flags, stage graphics, wristbands, merchandising, video, social media and website. The festival now has a mark its community recognizes and links with music.