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A clay wall in the sun with the logomark pressed into it

Brand identity

2022

Logo design & brand guidelines

Chasquiwasi

The project

Chasquiwasi is a mountain village of vacation apartments in Tafí del Valle, Tucumán, Argentina, a valley known for its dam, its green mountains and its pre-Columbian culture. Its mission is to value Tafí not only as a culture but also as a place. A logo was designed to carry that idea, and it grew into a small identity rooted in the valley: its ancient culture and its landscape, told in one voice.

Mosaic of mountain landscapes, carved stone and ceramics
The four base shapes: circle, diamond, path and square
The logo over a mountain lake
Anatomy of the logomark
Construction grid of the logomark and the logo
Material swatches: stone, earth, straw, clay and sky
The Pantone palette
The pattern, repeated
Soap stamped with the logo
Business card on wool
Canvas tote with the pattern
Towel with the logomark
Banner flag against a blue sky